Tomatoland: How modern industrial agriculture destroyed our most alluring fruit review

There is a very good reason why tomatoes are the most popular vegetable grown in the home garden, you can’t beat the taste of a home grown tomato.  Tomatoland provides and exposé of specifically the Florida tomato industry showing many of the negative, though there are still a few positives explaining the history and the process of getting this previously alluring fruit to your local grocery store.  After reading I can now add several other reasons to avoid purchasing those perfectly round and red commercial tomatoes at my local grocery store which I will explain in more details below. 


Matter of Taste

As many of you may or not know below is what your delicious red tomato looks like when picked from the vine.  By picking the tomatoes young this helps prevent fungal diseases prone to the humid Florida area where a good portion of our tomatoes from grocery stores and restaurants are grown.  This also assists in the transportation of these tomatoes without damage to areas like where I live which is about far away from Florida as you can get.  So how does these less appealing tomatoes look like the perfect ones we see in the stores?  Once they reach their destination they are gassed with ethylene to give them their nice red appearance.


There have also been decades of breeding to produce a perfectly round, high yielding tomato, disease tolerant, and of proper size.  Unfortunately during this process taste has not really been a consideration into this breading process.  Along with taste tomatoes have lost much of the nutritional value they have had in the past.  “According to analyses conducted by the U.S. Department of Agriculture, 100 grams of fresh tomato today has 30 percent less vitamin C, 30 percent less thiamin, 19 percent less niacin, and 62 percent less calcium.  So you grandmother may have been correct telling you to eat your vegetables back in the day…sadly maybe this is no longer the case.

Human Factor

Most people are aware that insecticides and pesticides are used to grow most of our commercially produced produce.  We have been told that end up on our fruits are so small that there is no risk to humans.  This statement is definitely an easily arguable statement but in this book the author goes into great detail of the effects of these pesticides on the farm workers who were forced to go into fields too soon before application and in many cases pesticides actually being sprayed directly on the workers.  As a result this led to many cases of reproductive issues with the farmers leading to many cases of abnormalities of children at birth as well as sickness and injuries, rashes during the immediate exposure.

The book also details the outright slavery existing in the Florida tomato fields as less than a decade ago.  This is something that surprised me that I had not heard about this.  There are also examples of modern day indentured servitude by offering an appealing wage but then extorting money from the workers for simple items such as water, “showers” (using a garden hose to rinse of pesticides, food, and premium rent at living quarters which normally would include sharing a small trailer with several other men.


Overall I thought Tomatoland was a great book and help reinforce my reasons for growing my own produce and supporting my local organic farmers.  It also encouraged me to me aware of who’s hands my food my travel as I decide to make a purchase at my local grocery store.  I would recommend this book to anyone who feels that paying a little extra for organic products is just too much to pay or anyone simply interested in how the tomato industry is run.

5 Responses to “Tomatoland: How modern industrial agriculture destroyed our most alluring fruit review”

  1. Adele Says:

    There’s nothing more disgusting and unappetizing than chain restaurant garden salad. This one time when my daughter was 4 years old we ate out and we were all served garden salad, she took one look at the tomato and said “what’s this?”. Being so used to the look of fresh tomatoes from my garden she knew something strange was on her plate. Funny thing was that this was in summer time and local tomatoes were available. I hate to think that there are people who think restaurant tomatoes are normal. Anyway, my daughter keeps an open mind to many foods but she pushed the tomato to the side of her plate and left it there.

  2. Brian holenworth Says:

    You have to grow your own tomatoes as store bought tomatoes are terrible.

  3. jimmy Says:

    You have to be careful of those “amoralities of children at birth”. I’m sure you meant “abnormalities” 😉

  4. The Cheap Vegetable Gardener Says:

    Adele, they actually in this book they make reference to a restaurant which states that they unfortunately will not be serving tomatoes until they find some that meet their quality standards. About the only tomatoes I eat at restaurants are in the salsa state.

    jimmy, thanks for the heads up…fixed now

  5. Adele Says:

    I finally read the book and I really found it to be an excellent read. Thanks for the recommendation.

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